The Importance of Strategizing

Updated: Nov 11, 2019

Thinking strategically and building a business strategy is an important exercise for all businesses—large and small. Unfortunately, many small business owners are too busy working in their businesses - as opposed to on their businesses - and do not make time for this very important exercise. Ignoring the need for strategy, is something most successful entrepreneurs wish they had made time for.

How to Get Started

1. Recognize the Elements What Elements in your Business Require Streamlining

Customer Management, Accounting, Marketing, Operations, Customer Experience and Branding these are all Elements which make up your business. If you can make time to strategize on different elements monthly or quarterly you will find it will be easier for you to implement them especially during your off season.

2. Set Time in Your Calendar to Strategize Specifically for each Element

If you do not fit this into your schedule, whether it be during work hours or even a strategy weekend it will be difficult for you to complete this task. Turn off your phone, shut your door and focus on the task at hand. What change do you want to see in your business? How much more do you want to make in the coming months? What tasks can be automated? These are all good jump off questions.

3. Use a Project Management Software to Track Progress

A great project management software will keep track of all tasks, progress and due dates and is affordable to maintain. There are many free softwares such as ASANA as well as paid ones which are more robust such as MONDAY.

Be prepared. You might get a few odd looks from your employees if they see you sitting at your desk “thinking,” but don’t let that dissuade you. The value of setting time aside to think strategically about your business every week can help you take your small business to the next level. If nothing else, it will help you keep that strategic plan top of mind for the next twelve months. Don’t forget, we tend to impact those things we spend regular time with; the same is true for your strategic plan.

Remember, "A goal that is not written is a wish"

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